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Digital Ad Report Finds Big Growth in Mobile

By TANZINA VEGA

Mobile continues to be a sweet spot for digital advertising according to a report issued by the Interactive Advertising Bureau on Thursday. For the first half of 2012, revenue in the category increased 95 percent to $1.2 billion, nearly eclipsing total mobile advertising revenue for the entire year of 2011, at $1.6 billion.

Digital advertising revenue across the board for the year through June totaled $17 billion, a 14 percent increase from $14.9 billion in 2011, the bureau reported.

Revenue for the second quarter increased 13.7 percent, from $7.67 billion in 2011 to $8.72 percent in 2012. Digital video revenues, including revenue from preroll, postroll or display ads with video, increased 18 percent to slightly more than $1 billion in the first half of 2012, from $900 million in the first half of 2011.

Revenue declined for rich media advertising, or display ads that show dancing cowboys and other moving figures, as did revenue from digital classified advertising.

Advertising categories with the most significant growth rates included pharmaceuticals and health care, which increased 81 percent to $1.1 billion; automotive, which increased 29 percent to $2.2 billion; financial services, which increased 16 percent to $2.2 billion; and entertainment, which increased 31 percent to $729 million.

“Movie dollars are going online,” Sherrill Mane, the senior vice president for research, analytics and measurement at the advertising bureau, said of the increase in the entertainment category, which includes advertising for film, music and video games.

Tanzina Vega writes about advertising and digital media. Follow @tanzinavega on Twit ter.



Pakistani Girl Airlifted to Military Hospital

By ROBERT MACKEY and ADAM B. ELLICK

Malala Yousafzai, the 14-year-old Pakistani schoolgirl who was shot in the head by Taliban militants this week, was airlifted on Thursday to a leading military hospital in Rawalpindi, near the headquarters of the Pakistan Army.

The young activist, who was targeted because of her outspoken support for the education of girls in Pakistan's Swat Valley, remained in critical condition, unconscious and breathing with the help of a ventilator. She was moved to the Armed Forces Institute of Cardiology in Rawalpindi a day after surgeons in the provincial capital Peshawar successfully removed a bullet that had passed through her head and lodged in her shoulder.

An Urdu-language video report from Pakistan's Geo News included images of the airlift, as news of Malala's condition continued to grip the country.

An Urdu-language video report from Pakistan's Geo News on the condition of Malala Yousafzai.

Close friends of the family who were at the hospital in Peshawar told The Times that doctors there were more optimistic about Malala's chances of survival after the surgery, but said the next 24 hours are critical. A team of about 10 doctors is waiting to see if the extreme swelling in her head, known as severe edema, reduces. They added that the girl's breathing had improved after surgery but she still needed a ventilator.

One of her doctors, Mumtaz Khan, told Agence France-Presse, “The bullet has affected some part of the brain, but there is a 70 per cent chance that she will survive.”

The operation, performed by Army surgeons with extensive trauma experience, included a procedur e known as decompressive craniotomy, in which part of the skull is removed to allow room for the brain to swell.

While there was no conclusive assessment of possible brain damage, Malala was moving her hands and feet, which suggests there is no paralysis, and she did verbally respond to a teacher immediately after the incident.

The News International, Pakistan's largest English-language daily, reports that a panel of Pakistani and British doctors made the decision to move the girl to Rawalpindi rather than a medical center abroad.

As our colleague Declan Walsh reported, there is widespread outrage in Pakistan about the shooting, in which two other girls were wounded. A video report broadcast on Wednesday by Pakistan's Express News showed supporters of the girl praying for her recovery.

A video report from Pakistan's Express News on prayers for Malala Yousafzai.

The chilling effect of the shooting in the region remains hard to gauge. Abbas Nasir, who contributes to the Pakistani newspaper Dawn, reported on Twitter that one girl in Swat made a bold statement of defiance in a live interview on a Pakistani television station on Thursday.

At about the same time, however, the BBC News correspondent Aleem Maqbool reported that attendance was down at a school for girls near the site of the attack on Malala.

In a video report later on Thursday from outside Malala's school, Mr. Maqbool said: “All the students were given the last couple of days off to mourn, but also because so many of them were traumatized. And this feels like a city, Mingora, in the Swat Valley, that's been traumatized as well.” Residents, he said, were terrified that the army, which drove the Taliban out of the valley in 2009, would not be able to protect them against the fundamentalist militants.

Mr. Maqbool also noted on Twitter that the Pakistani's Taliban were engaged in an apparently unprecedented effort to justify their attack in a series of statements to the media.

As Saeed Shah reported for McClatchy, Ehsanullah Ehsan, a spokesman for Tehrik-e-Taliban Pakistan, commonly known as the Pakistani Taliban, sent a written statement defending the attack on the girl to reporters on Wednesday, as outrage over the shooting grew.

Relying on references to the Koran, Islamic history and Shariah â€" Islamic law â€" the statement, in English and containing eccentric capitalizations, misspellings and grammatically awkward phrases, left no doubt about the wide gulf that separates the Taliban from the mainstream of Pakistani thought.

“It's a clear command of Shariah that any female that by any means plays (a) role in war against mujahideen (holy warriors) should be killed,” the statement said. “Malala Yousafzai was playing a vital role in bucking up the emotions of Murtad (apostate) army and Government of Pakistan, and was inviting Muslims to hate mujahideen.”

The statement cited passages from the Koran that the Taliban said justified the killing of children as well as women, and it said that killing someone engaged in rebellion against Islamic law was not just a right but “obligatory in Islam.”

“If anyone thinks . . . that Malala is targeted because of education, that's absolutely wrong, and a propaganda of (the) Media,” the statement said. “Malala is targeted because of her pioneer role in preaching secularism and so called enlightened moderation. And whom so ever will commit so in future too will be targeted again by TTP.”

The producers of the television program Bolta Pakistan posted the Taliban spokesman's complete, uncorrected statement on Facebook.

As Al Jazeera English reported, on Wednesday the regional government of the province where Malala was shot offered a reward of more than $100,000 for information leading to the arrest of the gunman.

An Al Jazeera English video report on anger over the attack on Malala Yousafzai.


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SoftBank of Japan Said to Near Deal for Control of Sprint

SoftBank of Japan is nearing a deal to buy control of Sprint Nextel, giving the struggling American cellphone service provider a deep-pocketed backer to help finance its turnaround effort.

A transaction may be announced soon, a person briefed on the matter said on Thursday. But the person cautioned that the final details were still being negotiated and talks may still fall apart.

If a deal is completed, Sprint would gain substantial financial heft. SoftBank, one of Japan's biggest cellphone service providers, could provide additional resources for Spring build out its next-generation network.

Sprint has long labored in the shadow of its bigger rivals, Verizon Wireless and AT&T, and in recent years has sought to compete primarily on price. But the company risked being overshadowed by T-Mobile USA's plan to merge with MetroPCS, a deal that could create a tougher competitor in the lower end of the cellphone market.

Sprint had nearly purchased MetroPCS earlier this year, only for its board to veto the deal because it deemed the acquisition too expensive. Reports had said that Sprint was weighing making another run at MetroPCS, weighing down on the bigger service provider's shares for days.

Buying Sprint would give SoftBank an entryway into the American market, one of the largest in the world. The Japanese company has steadily surpassed rivals in its home country, in large part through acquisitions. Earlier this month, it agreed to buy a smaller competitor, eAccess, to become the second-biggest service provider in Japan.

A deal for a Sprint stake would be among the biggest in SoftBank's history, rivaling its $15.4 billion takeover of Vodafone‘s Japan operations. Shares in Sprint closed up 1.8 percent on Wednesday, giving the company a market value of about $15.1 billion.

A spokesman for Sprint declined to comment. A representative of SoftBank was not immediately available for comment.