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Should The Times write about a company if it canât - or wonât â" put the name of that company in the article
Sounds crazy, doesnât it
But it happened this month when Ron Lieber, the business reporter and columnist, wrote about a Web site that helps people organize their financial lives. It has a word in it that only in the rarest of occasions appears in The Times, both in print or online.
Because of The Timesâs style rules, which prohibit the use of such language except in the rarest of cases, the article carefully - coyly - wrote around the questionable word, in describing how a Seattle widow reacted to her husbandâs death:
In the many months of suffering after Mr. Hernandoâs death in July 2009, she beat herself up while spending dozens of hours excavating their finncial life and slowly reassembling it. But then, she resolved to keep anyone she knew from ever again being in the same situation.
The result is a Web site named for the scolding, profane exhortation that her inner voice shouted during those dark days in the intensive care unit. She might have called it getyouracttogether.org, but she changed just one word.
Many readers got it. Some did not.
Mr. Lieber said he heard from some readers that they were puzzled and couldnât find the site. He said he was frustrated.
âI think if weâre going to devote an entire story to a company or service, we ought to be able to print its name once,â he said.
Itâs hard to argue with that. What harm would it do
I talked with Philip B. Corbett, associate managing editor for standards, who agreed that it was unfortunate that the article caused confusion but nevertheless said that keeping coarse language out of The Times is worthwhile.
And, he said, if The Times ! starts using the names of Web sites with that particular word in it, then there might be no end to it, since there are so many. Whatâs more, where do you draw the line What if - let your imagination run wild â" the Web site had a significantly more offensive word in it
Because I abide by The Timesâs style rules, Iâll rely on the links above to satisfy curious readers. (Of course, you canât do that from a printed page; thatâs part of the problem.)
Readers often complain about similar kinds of things in The Times. Last fall, The Times insisted on referring to a hit Off Broadway show as âThe Cockfight Play,â though that was not its name. In November, Jane Brody wrote about a quit-smoking book without using its title or, in this case, linking to the book.
I understand that The Times has conservative standards about language. Â Its style book makes that clear:
âThe Times virtually never prints obscene words, and it maintains a steep threshold for vulgar ones. In part the concern is for the newspaperâs welcome in classrooms and on breakfast tables in diverse communities nationwide. But a larger concern is for the newspaperâs character. The Times differentiates itself by taking a stand for civility in public discourse, sometimes at an acknowledged cost in the vividness of an article or two, and sometimes at the price of submitting to gibes.â
However, it occasionally makes exceptions. I probably would have! made a d! ifferent call on the article about the business Web site. Â I also think the name of the play deserved to be used accurately.
Sometimes, clarity and accuracy trump matters of taste.
Meanwhile, the rules on language keep evolving, even at The Times. And this sort of close call may turn out to be a lost cause. As Mr. Corbett put it: âWeâre definitely fighting a rear-guard action.â
Some photographers live for the the thrill of the unexpected happening right in front of them. Others prefer a more ordered world, where each occurrence is telegraphed far in advance.
Andrea Mohin, a New York Times staff photographer who specializes i dance, says she is trying to capture moves that can be difficult to anticipate.
Sports photographers have the advantage of knowing the goal â" players have roles and are trying to meet the same ends, often together, as a team. Dance, however, can be totally unpredictable. There is no end zone, no basket. The action is just as quick.
Also, it all takes place in the dark.
Recently, Ms. Mohin was on assignment photographing Les Ballets Trockadero de Monte Carlo, an all-male dance company performing âPaquitaâ at the Joyce Theater in New York. She was shadowed by a videographer, Elaisha Stokes, with whom she shared the joy she finds in dance â" the âjoy in every movement.â
Follow @ElaishaStokes and @nytimesphoto on Twitter. Lens is also on Facebook.
Some photographers live for the the thrill of the unexpected happening right in front of them. Others prefer a more ordered world, where each occurrence is telegraphed far in advance.
Andrea Mohin, a New York Times staff photographer who specializes i dance, says she is trying to capture moves that can be difficult to anticipate.
Sports photographers have the advantage of knowing the goal â" players have roles and are trying to meet the same ends, often together, as a team. Dance, however, can be totally unpredictable. There is no end zone, no basket. The action is just as quick.
Also, it all takes place in the dark.
Recently, Ms. Mohin was on assignment photographing Les Ballets Trockadero de Monte Carlo, an all-male dance company performing âPaquitaâ at the Joyce Theater in New York. She was shadowed by a videographer, Elaisha Stokes, with whom she shared the joy she finds in dance â" the âjoy in every movement.â
Follow @ElaishaStokes and @nytimesphoto on Twitter. Lens is also on Facebook.