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Signing Up for Google Internet Service Becomes a Civic Cause

Steve Hebert for The New York Times

Margaret May, left, led a drive in the Ivanhoe area of Kansas City, Mo., to preregister people for Google's new Internet service.

KANSAS CITY, Mo. - With Google's promise last year to wire homes, schools, libraries and other public institutions in this city with the nation's fastest Internet connection, community leaders on the long forlorn, predominantly black east side were excited, seeing a potentially uplifting force. They anticipated new educational opportunities for their children and an incentive for developers to build in their communities.

But in July, Google announced a process in which only those areas where enough residents preregistered and paid a $10 deposit would get the service, Google Fiber. While nearly all of the affluent, mostly white neighborhoods here quickly got enough registrants, a broad swath of black communities lagged. The deadline to sign up was midnight Sunday.

The specter that many blacks in this city might not get access to this technology has inflamed the long racial divide here, stoking concern that it could deepen.

“This is just one more example of people that are lower income, sometimes not higher educated people, being left behind,” said Margaret May, the executive director of the neighborhood council in Ivanhoe, where the poverty rate was more than 46 percent in 2009. “It makes me very sad.”

For generations, Kansas City has been riven by racial segregation that can still be seen, with a majority of blacks in the urban core confined to neighborhoods in the east. Troost Avenue has long been considered the dividing line, the result of both overt and secretive efforts to keep blacks out of white schools and housing areas and of historical patterns of population growth and settlement, said Micah Kubic, with the nonprofit Greater Kansas City Local Initiatives Support Corporation.

Nearly three in four people living east of Troost in Kansas City's urban center are black, according to an analysis of 2010 Census data by Andrew Beveridge, a sociology professor at Queens College in New York City.

 As recently as 15 to 20 years ago, black residents said, they did not venture west of Troost for fear of harassment from the police. Today, they complain that their schools are failing, crime is rampant and infrastructure is dilapidated.

“See all this filthiness?” Vic, a 47-year-old lifelong resident of the east side who declined to give his last name, said as he stared at hip-high brush in a vacant lot. He expressed doubt about how much of an inroad Google Fiber would make. “You can't get the neighborhood to come together to get this cleaned up,” he said. “How you going to get them to care about that?”

Convincing residents of the importance of Internet access - to apply for jobs, do research, take classes and get information on government services - was one of Google's primary challenges here. The service is currently being offered only here and in Kansas City, Kan. About 25 percent of homes in both cities do not have broadband, and 46 percent of blacks do not use the Internet.

Qualifying neighborhoods will get Internet service with speeds of up to a gigabit per second - 100 times faster than the average broadband connection - for $70 a month. Google is also offering a television service along with Internet for $120 a month. Schools, libraries, hospitals and other institutions in areas that qualify would receive gigabit connections for free.

But the feature most attractive to low-income areas is Google's offer of a free 5-megabit Internet connection for 7 years, but which requires a one-time $300 construction fee.

As of Sunday evening, only about 32 percent of people in the neighborhoods that qualified for Google Fiber were black, while just over 54 percent were white, according to Mr. Beveridge.

With almost all of Kansas City, Kan., including low-income areas, achieving their sign-up goals, Google's focus over the weekend was here in Missouri, where it worked with community groups to register people.